Reddit Strategy

Reddit is a vast platform with a wide variety of communities, or “subreddits,” that cover a wide range of topics. Marketing on Reddit can be a great way to reach a highly engaged and targeted audience.

However, it’s important to approach it in the right way to avoid being flagged as spam or causing negative reactions from the community.

  • Research your target subreddit: Before you start posting, take some time to research the subreddit where you want to market your product or service. Look at popular content types, and get a sense of the community’s values and preferences.
  • Be a part of the community: Before you start promoting your product or service, it’s important to become a part of the community. Start by engaging with other users and contributing valuable content to the subreddit. This will help you build trust and credibility with the community.
  • Choose the right format: Reddit offers a variety of post formats, including text posts, link posts, and image/video posts. Choose the format that best fits your content and will most likely resonate with your target audience.
  • Use eye-catching headlines: The headline is the first thing people will see when they come across your post. Make sure it’s attention-grabbing and accurately reflects the content of your post while not being too extreme.
  • Once your post is live, be sure to respond to any comments or questions in a friendly manner.

:warning: Reddit generally is highly sceptical of ‘shilling’, and people are usually hostile to projects they aren’t already invested in. The External section below is an overview of relevant subreddits.

They also have strict rules on brigading, meaning you shouldn’t link or encourage people to post in any active discussions on external subreddits.


  • r/ergonauts
  • r/erg_miners
  • r/ErgoTrading

Ecosystem Subreddits

  • r/ergopad
  • r/anetaBTC
  • r/ergodex
  • r/NightOwlCasino


External Subreddits

Please respect the moderation rules of the subreddits listed below. The main gripe subreddits have is ‘brigading’; which is, sharing a link to their subreddit and then lots of people from one place flood it and change the narrative, upvote downvote people, etc.

To avoid any conflict please follow these best practices.

  1. Upvote good discussions and responses, whether you agree with them or not.
  2. Downvote is not the disagree button.
  3. Create good, organic discussion and original content.
Subreddit Members Moderation
r/cryptocurrency ~5M Strict Moderation. Even innocent sharing of links/discussion often results in removal of the post with bans also being common.
r/cryptography ~50K Friendly providing its highly technical + related to cryptography.
r/CryptoMarkets ~1M
r/CryptoTechnology ~350K
/r/CryptoCurrencies ~300K Higher quality news
r/altcoin ~200K
r/DeFi ~100K
r/cryptodevs ~12K Should be no issues providing it fits the subreddit description.
r/BTC ~1M liberal r/Bitcoin (Bitcoin-Cash focused)
r/cryptoleftists/ ~7K No automod on new-posts. Welcoming to high-quality stuff
r/cypherpunks/ ~2K All posts moderated manually.

All I know is don’t go to r/bitcoin and speak the plain truth.


added r/cryptoleftists/ and r/cypherpunks to the OP. Both are pretty small but probably have some good people on them. r/cryptoleftists will upvote Ergo stuff usually if it’s related (Manifesto, social good dApps). r/cypherpunk don’t seem to want to approve my post about the Cypherpunk hackathon :person_facepalming:

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