I’ve been part of the ergo community for around 2 years and for those of you who know me I tend to ask a lot of provocative questions on the various social media channels (always with the best intentions…). I want to cut through the crap and try to understand the impact of the ergo technology and the projects.
The community is still relatively small consists of mostly developers or people with deep technical blockchain technology (I don’t include Air Drop hunters….) . At least that’s the impression I get when reading the various posts, comments and watching youtube videos.
Ergo has a problem and it’s not tech related:
How can we bring more USERS into the system? The piece that I see is missing is the word many dread…“marketing of use cases…”
There are a lot of great projects on Ergo but it’s really hard for anyone new to really understand WHAT the technology can do for them.
Why should I use ergo?
If you ask that question on any of the available social media channels the answer is usually:
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"because the tech is great, developer friendly and it’s open source and decentralized".
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“have a look at Github which explains the logic and use cases for {insert project name here]}”
If I was a developer that’s a great answer. If I’m a user, that means nothing to me.
New users want to know “What can Project X /ERGO do for me as a user? What does MY experience look like and how does it make my life better?”
I’m not talking about price or shilling a coin…but real life use cases and benefits using simple language and infographics.
There are some great interviews with projects on youtube, but even those can get very technical and they are often way to long (great for nerds like me, but not for a users who is curious about Ergo).
Are there plans to approach marketing at more foundational level, perhaps through a cross project collaborative initiative that talks to the end user benefits rather than the tech?
Could the ergo foundation help fund such an effort?
Perhaps a cross project collaboration initiative to expose Ergo’s benefits to end users?
And I’m not talking about paying youtubers to shill the coin…
Could we build a marketing repository that the ergo community can tap into and share through various social media channels.
Short videos, infographics and writeups that answers the basic questions, demonstrates the power of the technology and covers the benefits to end users in words and graphics that is non-technical and easy to understand.
I’ve had these thoughts for some time and I’m trying to ask questions in various channel but so far I’m not seeing these questions addressed. And I think they have to be….if Ergo is to be the “hero of the next bull run……”